Marco De Masi
Product designer based in Rome. He matured his human and work experience by alternating between social business activities, ONLUS and collaborations with design studios, companies and artisans, thanks to which he participated in ADI Index, Compasso d’Oro and German Design Award.
In his design process the goal is always to offer a content with a strong communicative character. To do this, the starting point is the concept, which then develops into the study and design of the most innovative features in all the details.
His design is inspired by simplicity addressed with the right poetics, using metaphors that express both functions and qualities of each product. Take advantage of the creative process starting from the concept, using the preparatory drawings and the prototypes, finding stimulating and useful for the project to work inside factories and laboratories. Only by being in close contact with the workers and craftsmen the product can be developed according to the technical needs and production needs.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.